1. Manage the assigned product portfolio by being thoroughly conversant with the target consumers, understanding their needs, consumption behavior, lifestyles, and insight through outsourcing researches or in-house studies (home usage test, concept product test…) as well as in-depth analysis. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity). 2. Enhance the brand promises, brand personalities to fit target consumers which enable long-term growth of the brands in-line with the desired branding framework. Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit. 3. Make annual marketing plan, budget plan for each brand to get approval from Consumer Marketing Manager, COO, CEO & share the marketing plan with Unicharm Global Marketing Division and support to make sales forecast with Sales department to enhance brand equity & obtain the targeted market share & sales volume, profit.4. Monitors and analyses Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix. Prepare annual brand review and the development of the brand plan (including price policy recommendation, development of communication, alignment with sales on brand distribution and merchandising objectives, new product development, and rolling activity plans) and brand strategy.5. Based on the approved yearly consumer marketing plan and budget, proposes detailed advertising and consumer promotion campaign proposal together with the separated budgetary packages for management approval. Formulates expense monitoring sheet, compare total actual expenses with approved budget; update the expense status of on-going programs to Consumer Marketing Manager, COO, CEO. In case of over budgeted, clarifies reasons and requests COO, CEO’s approval for additional budget in advance6. Plan and execute advertising campaigns by compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (TV advertisement, Print Ad, Online advertising, PR and sponsor activities, outdoors…) and related BTL activities (consumer promotions such as coupons, refunds, bonus pack, chance programs - lucky draw, scratchy card …, free products or sampling, brand activation, events (including clubs, music concerts, scholarship programs, live shows, road shows, education program… in order to build brand equity (TOM brand awareness, loyalty, unique- strong-favorable brand associations & images).7. Oversee the execution of trade promotion / sales incentives plans and other related BTL activities (trade conference, merchandising, POSM, brand support in modern trade channel …) via the Field marketing department in order to assure they are in line with brand strategy and brand standards. 8. Evaluate the implementation of all executed programs. Recommend modifications which should be made to similar program in the future. This form should be completed within 2 weeks after each schemes termination9. Propose, develop and launch new line extensions and new products to improve the company’s market penetration, sales revenue & profit and to enhance the company’s image: explore and study business feasibility of potential products which is in line with the Company’s business expertise and strategic focus. Develop marketing plans and follow-through to commercialize new products, which may include, but not limit, prototype development, product costing, production trial, research, branding, and packaging development, marketing plan, market test, logistics, distribution and sales while contributing to profitability. 10. Carry out Product Life Cycle Management, Size of Life management and updates Marketing Manager and Director General on its progress for guidelines and final decisions11. Communicate brand activities to sales, operations team and other relevant departments in an effective manner.12. Manage and train marketing subordinates efficiently with short-term impact to carry out their tasks13. Carry out other tasks demanded by the management on behalf of the corporate benefit
Kỹ năng công việc
1. Unversity gradute, with minimum 3 years experience in Brand Management and at least 2 year experience in Brand Manager/ Assistant Brand Manager Position (Degree with Marketing Background is an advantage)2. Good analytical skills, Creative, Very passionate3. Proactive and takes initiatives4. Hard-working and ready to work in high pressure environment 5. Very good oral & written Vietnamese and English6. Good interpersonal skills7. Able to work independently and as part of a team.
Thời gian thử việc
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Các chế độ khác
- Attractive income level- Professional work environment- There are opportunities for advancement-The other mode in accordance with the Labor Law.